Silly retailers. You're peddling fantasy. You want us to buy your wares so you can improve your bottom line. That is admirable. We are all looking for advancing our lives and businesses. And what do you promise us in the deal? You offer us the possibilities for success, happiness, contentment, convenience, and admiration having your merchandise in our possession. Why else would we spend millions of dollars on all our purchases that we mostly live without?
So why are you so foolish now? You are avoiding using the word “Christmas” in your advertising. You are replacing it with words like holiday, winter, seasons greeting and other euphemisms. Be careful. You may capture new markets of those who don’t buy into the whole Christmas theme. However you may also be endangering maintaining the biggest fantasy of all: the belief of millions that we still live in a “Christian” nation. You might not want to imperil that fancy. There are enough that it may cut into that bottom line.
Repeat after me Ho ho ho! Merry Christmas!
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