I was at the Valentine's card isle when a man came over to the rack. He said in a hopeless voice how there were too many choices and the cards cost too much. He combed the rack until he found the cheap cards. "I know my wife would be angry if I spent a lot of money on a card. I like the sound of $1.99."
Really?
Just the way he handled the situation led me to believe Valentine's day at his house may very well be red hot, without the romance, or maybe it would be cool blue.
The man buying the card allowed us access to his inner thoughts, perhaps trying to win some sympathy. I didn't see any women huddled in the isle that looked sympathetically to his plight. What I think he needed is a group of guys staring at the cards. They would make good sympathizers.
But alas, today there was very little testosterone congregated at the card rack. If he wants less choices and more guys gathered around him in a sympathetic herding mentality, he needs to show up the morning of Valentine's day, when shopping turns desperate and the choices are narrowed immensely. And sometimes the markdowns start early. What wife wouldn't be appreciative of that?
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