(Thank you Christa (Of Magic and Sensibility) for your inspiration on this blog.)The other day I was shopping for a bible for my wife. It has been a long time since I had been in a "christian" bookstore. I was amazed (and not in a good way) of all the different ways the bible was marketed. And that was just the bibles. I didn't even look at the music or the books! I originally went to a "regular" bookstore to find one, but the choices were few.
One bible I did come across was the "Pray for the cure" bible. Marketing comes in many shapes and sizes. There was the "student" bible, the "princess" bible, the "rad dude" bible...Sorry, I made that one up.
Here are some bible marketing strategies that I came up with.
I propose the "Homeless Bible". It could be covered in plastic and cardboard, with shopping cart wire mesh to surround it.
How about "AIDS Bible". It could have silhouettes of dirty needles and condoms.
I could go on. I won't. I'm not sure there is an economic base that would support production of these bibles, or others like them. And then we would have to ask, in those churches where the size of your bible is a measure of your spirituality, how many would be proud or even willing to carry one of those bibles into the church service.
1 comment:
This is very sad, I went on amazon and looked at the different 'brands' of bibles...I think it's a new trend, but I also think that it will catch on...because now you don't have to really READ the bible to take a stand on something - you can just buy the bible brand that currently reflects your personal statement, whether it be cancer, a popular book, a foundation or some other charitable organization.
Post a Comment