Equal power

At Perkins Thursday night I came across these items. Apparently, Equal wants you to get all riled up and protest for them so that they will increase their market share. Or maybe...keep their market share. They are advertising to the generation of the 60's The marketer that came up with this, probably lived through the 60's.

How do the advertisers want us to treat this information? Do they want us to glue the sweetener packets to popsicle sticks and stage sit ins, at the restaurant, chanting "TRUE BLUE! TRUE BLUE"! Or do we paste them on our fingers to remind us of how important it is to make sure we don't lose our cherished way of life with the advent of Spenda?

Or we could just say...That's so establishment.