In class one of my students placed a 23.5-ounce can of Jolt energy drink in the shape of a giant battery, on the desk. He said it was the only one that worked for him. He stated that this one was the only energy drink that gave him a buzz.
Energy drinks are the fastest growing sector of the $93 billion U.S. domestic beverage industry. Sales of energy drinks, which sell for between $2 and $3 a can, have grown 61% this year in the United States to become a $3 billion business according to Beverage Digest. They have racy names like Jolt, Full Throttle, Rockstar, and Adrenaline Rush.
I remember years ago realizing that caffeine was hurting my voice, I stopped drinking anything with caffeine in it. It took about a week, but I discovered my own natural energy. It didn’t diminish me. I was amazed at the energy I had inside me.
Our society has so many crutches. We believe that most of our problems have a remedy that can be dispensed by the local pharmacy or grocery store. We believe that external substances enhance our performance.
I wonder if in a small sense, our confidence in our own abilities is diminished?
2 comments:
I think we are constantly told that we need some pill, drink or whatever to keep us going. It's always on the radio, and television that life isn't as great without these things. Even the weightloss commercials, "Are you having problems losing your belly fat? It's not your fault! Take this pill and it will fix it!" And people buy it. Or the whole, "People who use Jenny Craig/Weight Watchers/LA Weightloss lose more weight and keep it off longer than those who go without! Come join for only $300 plus the cost of food!" WTF?? It frustrates me to no end. It's just too bad our society keeps pushing on us that we need something artificial to keep going. Red Bull may give one wings but those wings don't keep you from crashing.
I think you are right. I believe that our society lacks responsibility, and accountability for your actions. So great, you get a boost of energy, but you send yourself one sip closer to diabetes, obesity and a host of other ailments with that energy. What is the true cost of the energy drink? what ever happened to working hard and exercising? proper diet? and here's the crazy part. you can say the same things about oil.....
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