Tuesday, March 20, 2007

We all need a victory now and then

On my way to work I drive by a Hummer dealership. The sign out front proudly declared that I should get my Victory Red H3. I was confused. Since when has red been a sign of victory and what victory are we celebrating? It sure as hell is not a victory from the gas pump, ESPECIALLY in the Hummer family!

I went to the web site. It was as elusive about what victory we were celebrating. I guess as an advertising gimic it may have worked because it sent me to the website. But it ain't gonna make me buy one!

Maybe we just need to see the word "Victory". It doesn't have to mean anything in particular. With all the depressing news around, maybe we don't need to have a victory over something. Maybe seeing the word our step will get a little lighter. And red does move me.

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